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[The team devises the strategy for the inception]Cobb: "I will split up my father's empire." Now, this is obviously an idea that Robert himself will choose to reject. Which is why we need to plant it deep in his subconscious. The subconscious is motivated by emotion, right? Not reason. Which is why we need to find a way to translate this into an emotional concept.Arthur: How do you translate a business strategy into an emotion?Cobb: That's what we're going to figure out. Fischer's relationship with his father is stressed, to say the least.Eames: Can we run with that? We could suggest breaking up the company as a "screw you" to the old man.Cobb: No, because I think positive emotion trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this.Eames: Well, why don't we try this? "My father accepts that I want to create for myself, not follow in his footsteps."Cobb: That might work.Arthur: Might? We need to do a little better than "might".Eames: [turning towards him] Thank you for your contribution, Arthur.Arthur: Forgive me for wanting a little specificity, Eames. [Eames looks confused, saying nothing] Specificity?!

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