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Lucy Hughes: [from "The Corporation"] And somebody asked me: 'Lucy, is that ethical? You're essentially manipulating these children.' Well, is it ethical? I don't know. But our role at Initiative is to move products, and if we know you move products with a certain creative execution, placed in a certain type of media vehicle, then we've done our job. They are tomorrow's consumer - tomorrow's adult consumer - so start talking with them now, build that relationship when they're younger, and you've got them as an adult.

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