The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.

Loren Weisman

Loren Weisman is a Messaging and Optics Strategist. Starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content distribution, messaging, engagement, and social media trends. Loren has been a keynote speaker for numerous events, expos, conferences and summits across the US and Canada. Loren's speaking and talks focus on authentic and authoritative messaging strategies, transparent and true business models, audience perceptions and optics as well as individualized faithful engagement methods.

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