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The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.

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    Quiz

    Are you a quotes master?

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    Who said "Violence is the last refuge of the incompetent."?
    A Poul Anderson
    B Robert A. Heinlein
    C Kurt Vonnegut
    D Isaac Asimov