Mad Men, Season Five

Tom Schafer:
We're at 50% market share in almost everything we make.

Don:
Because you have a big line of diverse and charismatic products. And you keep making more. Zip-tape. Styrofoam. Rovana. And why do you do that? Because even though success is a reality, its effects are temporary. You get hungry even though you've just eaten. At the old firm, we had London Fog raincoats. We had a year where we sold 81% of the raincoats in the United States.

Roger:
Name another raincoat.

Don:
But we didn't stop working for them because 81% isn't enough.

Jack Schmidt:
Tell me about napalm.

Roger:
You mean that thing those kids outside your building are screaming at you about?

Don:
Napalm was invented in 1942. The government put it in flamethrowers against the Nazis, impact bombs against the Japanese. It was all over Korea, I was there. And now it's in Vietnam. But the important thing is when our boys are fighting and they need it, when America needs it, Dow makes it and it works.

Ed Baxter:
But it doesn't change the fact that we're happy with our agency.

Don:
Are you? You're happy with 50%? You're on top and you don't have enough. You're happy because you're successful. For now. But what is happiness? It's a moment before you need more happiness. I won't settle for 50% of anything. I want 100%. You're happy with your agency? You're not happy with anything. You don't want most of it, you want all of it. And I won't stop until you get all of it.