Mad Men, Season Six

[Don has a crisis of conscience in the middle of a pitch to Hershey's]

Don:
I'm sorry... I have to say this, because I don't know if I'll ever see you again.

Hershey's executive:
What?

Don:
I was an orphan. I grew up in Pennsylvania, in a whorehouse. I read about Milton Hershey and his school in Torn Up Magazine, or some other crap the girls left by the toilet, and I read that some orphans had a different life there. I could picture it. I dreamed of it - being wanted. Because the woman who was forced to raise me would look at me every day like she wished I would disappear. The closest I got to being wanted was with a girl who made me go through her johns' pockets while they screwed. If I collected more than a dollar, she'd buy me Hershey bar, and I would eat it alone in my room with great ceremony. [choking up] Feeling like a normal kid. It said "sweet" on the package. It was the only sweet thing in my life.

Hershey's executive:
[aghast] You want to advertise that?

Don:
If I had my way, you would never advertise. You shouldn't have someone like me telling that boy what a Hershey bar is. He already knows.