Top Gear, Series 8

[regarding photos of the (rather extensive) damage to a Porsche Cayenne and the production vehicle Richard crashed it into]

Richard:
Oh, come on now, most of that'll polish out! It was just a slight... shunt.

Jeremy:
You set the airbags off in the Porsche, look!

Richard:
Actually, that was a bit of a surprise, and a bit of a worthwhile test, because I always thought, you know, an airbag going off would be like resting your head in a big fluffy pillow.

Jeremy:
Mmm?

Richard:
It's not! It's like being hit in the face with a wrecking ball! You have a crash, "Oh no!" and then boomf!, urgh, it hurts! I didn't like it.