Top Gear, Series 13

Richard:
And now we must do the news, and starting off with Citroën, they've made a new C3, here it is, and... well, it's a Citroën, it looks like that, but the most important thing about it is, for this car, they've invented a new word.

Jeremy:
Word?

Richard:
They've actually, they've put it in their publicity material for it, and it's, it's "visiodrive". They confess they've made that up, it's a whole... new word! Visio... drive.

Jeremy:
I'm sort of sympathetic.

Richard:
Why?

Jeremy:
Because none of the words you would normally use to describe a Citroën would work very well in their own publicity blurb, would they? Like... "flimsy".