The West Wing, Season Three

Donna:
Eliminating the term 'north' from North Dakota is an important state issue and the President feels it should be resolved on a state level. While the President is sympathetic towards the cause and understands the large economics ramifications of this name change, he feels the issue is not yet ripe for national attention. The President wishes you well on your endeavors and thanks you for your support.

Man:
Uh, Miss Moss? Are you aware that studies clearly show the word 'north' leaves the impression that this state is cold, snowy and flat, significantly depressing tourism and business startup.

Donna:
With due respect, sir, your average temperature is 7 degrees. Your average snowfall: 42 inches, and a name change isn't going to take care of that.

Woman:
We enjoy roughly the same climate as South Dakota. We took in 73.7 million in tourism revenue last year. They took in 1.2 billion. They have the word 'south'.

Donna:
Also Mount Rushmore.