Sloan:
And we're joined now by Bree Dorrit, Editor of ACN Digital and Father of the Engage app. Thanks for joining us, Bree.
Bree:
Hi Sloan.
Sloan:
We saw it in some of the package we just played, but tell us about Engage.
Bree:
It's a map that tells you where celebrities have been sighted in New York and Los Angeles, and soon we'll be expanding to Vegas and South Beach. Anytime you want, you can scroll around and see, you know, Jude Law was shopping for condoms at Duane Reade on 57th or...
Sloan:
So people are out there, and they can post a message to us and say "Kristen Bell and her kid are at the 4pm showing of How to Train Your Dragon at the Arc Light?"
Bree:
And it goes right on our map instantly.
Sloan:
So that when Kristen Bell and her kid come out of the movies, there are a dozen sociopaths waiting for them?
Bree:
[chuckles nervously] I don't think that's likely.
Sloan:
Why not?
Bree:
Well, it's the price of fame, isn't it?
Sloan:
No. It's not. It's a punishment for it. Celebrities have been stalked, and celebrities have been murdered. What this app is best at is assisting in that, right?
Bree:
I'm sorry you feel that way. Engage is citizen journalism.
Sloan:
Can you talk about the vetting the "citizen journalism" undergoes?
Bree:
The vetting?
Sloan:
People can post more than locations. They can post observations.
Bree:
That's right.
Sloan:
I'm asking if those posts are fact-checked.
Bree:
This is one specific element of the site -
Sloan:
[cutting him off] For instance, in a post today, a citizen journalist tells us that [reads her notes] Jimmy Kimmel was visibly intoxicated last night in the Soho House in West Hollywood.
Bree:
That's right.
Sloan:
Jimmy Kimmel was with his family in Cabo San Lucas last night.
Bree:
[faltering] People don't read this with the expectation of it being true. Everyone's -
Sloan:
Excuse me?
Bree:
Everyone -
Sloan:
People don't have an expectation that what they're reading is true?
Bree:
They read it for the immediacy.
Sloan:
But you're using the word "journalism" which means that there is an expectation that what they're reading is true. But let me take it a step further. Let's pretend it was true, that Jimmy Kimmel was intoxicated last night at the Soho House in West Hollywood. It's not true, but we don't care, so let's pretend it is, since that's what we're doing anyway. Why does that belong on our website?
[In the production room, an operator raises a hand to get Mac's attention]:
Mackenzie:
Leave her on as long as she wants.
[Back in the studio]
Bree:
Honestly, I think there is a shifting definition of what's public and private space.
Sloan:
There is, and we should care about that. But my question is - why should we care about a talk show host drinking at a bar?
Bree:
Don't you think it's great that we're not putting people up on a pedestal and worshiping them anymore?
Sloan:
I don't think celebrities are one of the bigger problems facing us, but aren't we the ones building the pedestal? You've got a map that gives us their location.
Bree:
The idea is that we are acknowledging that they're real people.
Sloan:
I wonder how many of us didn't already know that. But you're doing more than acknowledging they're real people. You're beating them up for it.
Bree:
Aren't they protected by the piles of money they're surrounded by?
Sloan:
Okay. What's the line of demarcation? You make over x dollars a year, and now you get to be treated by us as a regular person who's basically had an electronic bracelet slapped on their ankle. What does x equal?
Bree:
It would be silly to name an exact dollar amount.
Sloan:
You're paid $55,000 dollars a year.
Bree:
Well, that's private!
Sloan:
Sorry. But that's almost twice the national average for a family of four. Do your piles of cash protect you from this interview in which I'm intentionally stripping you of your dignity? And by the way, I've managed to do it without lying once. So I'm going to give you another chance to answer my question before I answer it myself: What's the value of an unsourced, unvetted story about a grown man drinking at a bar? [Bree just stares at her in shocked silence, unable to find any meaningful answer] I can't give you all the time in the world, it's entertainment. My concern isn't for the celebrities, even though as sure as we're sitting here, someone is gonna get hurt. My concern is for the rest of us, who you're turning into a wild pack of prideless punks. [turns to smile at the camera] That's news night for June 24th. I'm Sloan Sabbith, filling in for Will McAvoy. Terry Smith is up next with the Capital Report.
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