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Loren Weisman

Loren Weisman is a Messaging and Optics Strategist. Starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content distribution, messaging, engagement, and social media trends. Loren has been a keynote speaker for numerous events, expos, conferences and summits across the US and Canada. Loren's speaking and talks focus on authentic and authoritative messaging strategies, transparent and true business models, audience perceptions and optics as well as individualized faithful engagement methods.

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A content creator can have authority and expertise, but being a content creator does not automatically make them a true authority or expert.

– Loren Weisman

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A single experience can make someone a celebrity, but it does not make them an authority.

– Loren Weisman

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A straightforward answer to a straightforward question will move you that much more forward in this world, that much faster.

– Loren Weisman

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A straightforward answer to a straightforward question will move you that much more forward in this world, that much faster. And get things fixed, that much quicker.

– Loren Weisman

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AI can not make you an expert or an authority. AI can only make you appear to be an expert or an authority.

– Loren Weisman

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AI can only fool the fool who wants to be fooled. While AI can help to create an expert persona, product and presence… those that vet, double check and look for substantiated proof will find out the truth or see red flags and issues revealing questionable AI use and abuse.

– Loren Weisman

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Amplified authentic opinions can be driven with passion while still anchored in respect for those that have a different view.

– Loren Weisman

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Anyone can publish a book. Anyone can be an author. But, not everyone has the authority, authenticity or expertise.

– Loren Weisman

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Are the ingredients of your story coming from an all natural narrative? Or is the majority of your story packed with artificial fillers of false hype, excessive claims, other peoples authority and copycat marketing? Consider giving your audience and potential audience something authentic and natural to digest.

– Loren Weisman

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Are they as clean as they claim? Or are they only presenting a very neat and falsely polished front?

– Loren Weisman

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Are they only addressing your symptoms or are they working with you to find cure. And, do they have the knowledge and ability to assist you in the healing with a plan for the long run?

– Loren Weisman

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Are you choosing to be ethical in your messaging, marketing and ability? Consider that there is a fine line and clear difference between sharing with potential clients what you have the ability do right now and what you envision yourself being able to do for people in the future.

– Loren Weisman

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Are you commenting for popularity and to be seen? Or are you commenting for authenticity and adding to the conversation? People are starting to notice the difference.

– Loren Weisman

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Are you dancing like a puppet for false popularity or distributing authentic content for true authority?

– Loren Weisman

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Are you differentiating the personal opinions from professional advice?”

– Loren Weisman

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Are you humble enough to state something as an opinion and educated enough to deliver a substantiated defense as well as sound reasoning why it should be considered to be a fact?

– Loren Weisman

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Are you sharing content to appear stronger or are you sharing content to present your authentic strength?

– Loren Weisman

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Are you working with those that are reflecting authority or generating authority?

– Loren Weisman

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As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change.

– Loren Weisman

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Assuming without asking, claiming without proving, concluding without knowing can reveal the true heart of a pretty false person.

– Loren Weisman

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Authentic Instruction is not always comforting or comfortable.

– Loren Weisman

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Authentic messaging strategies for transitioning businesses and entrepreneurs is a talk title for Brand Messaging Speaker Loren Weisman.

– Loren Weisman

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Authenticity in the direction, delivery, authorship and performance of a business or brand can create a greater path of awareness, presence and profit.”

– Loren Weisman

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Before you ask them to subscribe or follow your channel, consider asking them to engage with one video, as well as sharing one reason why they might want to watch that one video. The small steps of authentic engagement can connect you to others in a big way.

– Loren Weisman

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Being so easily convinced, so quickly with information that is so scripted and so empty, may be one of the reasons why conversions, connections and growth have been so hard and so slow.

– Loren Weisman

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By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging.

– Loren Weisman

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Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.

– Loren Weisman

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Choices made in fear to fix the moment can poison the future.

– Loren Weisman

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Confidence has to be backed up with competence.

– Loren Weisman

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Confidence is sexy, but sexy does not necessarily make someone confident, competent or able to do what they claim they can. Don't let looks fool you.

– Loren Weisman

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Consider being more of a prudent detective when it comes to the statements and content online that is shared with you online.

– Loren Weisman

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Consider choosing the here is how over the I know you can types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want... instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.

– Loren Weisman

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Consider choosing the “here is how” over the “I know you can” types. Consider connecting with those that have the authority and ability to show, educate, and help you create what you want…. Instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.

– Loren Weisman

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Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.

– Loren Weisman

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Consider following through with endurance over just following the latest trend, book, course or claim of the moment.

– Loren Weisman

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Consider looking into that person or company that might be stock full of the tools to fool and pitch themselves in a way that is far from the truth.

– Loren Weisman

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Consider looking into the weight of the advice over the amount of it.

– Loren Weisman

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Consider providing an emailing frequency option when it comes to signing up for your mailing list can help to grow and sustain your mailing lists.

– Loren Weisman

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Consider standing in honor and transparency whether behind closed doors or if those doors are open to the world at large.

– Loren Weisman

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Consider standing out by being transparent, authentic and professional with a clear message of what you expect from your clients and customers when it comes to the services that require work from them.

– Loren Weisman

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Consider taking the time to search out the facts instead of quickly settling for the fiction when it comes to the claims that are being shared with you.

– Loren Weisman

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Consider that when you state only what you can prove and differentiate your opinions from facts, it allows you to stand on a stronger foundation over those stating whatever they want with no care for the truth.

– Loren Weisman

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Consider the perceptions, views and assumptions of your message instead of only sharing in a linear way to force your brand and marketing with only your intention.

– Loren Weisman

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Consider the possibility that the more you engage, comment or react to fools and foolishness online, the more those fools and that foolishness are amplified, promoted and seen. Want to reduce their impact? Consider reducing your engagement with both them and their posts.

– Loren Weisman

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Creating authentic messaging with your story allows for the strategy, products, and security to come together correctly and create a melody that can be heard over the same old harmonies sung by everyone else.

– Loren Weisman

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Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.

– Loren Weisman

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do not believe in my truth and I do not believe in your truth. I believe in the truth.

– Loren Weisman

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Do your morals, honor, and ethics only come across in your words? Or do they also show up in your works, your actions and your deeds?

– Loren Weisman

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Even though you are not required to, consider holding yourself accountable for what you say online and on social media. More and more, it feels like social media has isolated people from the accountability of their words and claims. It seems as though lying, cheating and stealing are practically encouraged with the use of AI and cheap marketing tactics that focus on showing people how to appear as experts over highlighting genuine authority and expertise. So many make any claim they want, say anything they want and push false hype in order to present their subjective opinions as objective truth. (To me, this is lying.) I still believe Messaging and Marketing can be done morally, ethically and transparently. But in the end it is your choice.

– Loren Weisman

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Expand the authority, validity and integrity of your argument or view. Consider making a true defense for your belief from a foundation of sound, proven and vetted resources. Instead of weak claims pointing at empty and unsubstantiated hype statements.

– Loren Weisman

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Expect more than just the studies have shown marketing claims. Dig deeper to see if there is any true validity and authority… or if it is just another hype claim.

– Loren Weisman

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For your own professionalism, reputation and appearance, it really is ok to not post every video, picture, event or show on social media. On the contrary, holding back, waiting or not posting certain things all together can help much more than hurt.

– Loren Weisman

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Forget the money, show me the morals.

– Loren Weisman

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Give your audience a change to experience the content first before you ask them to like, share and subscribe. Honor your audience with the connection of your content over focusing on going after clicks before they have even experienced it.

– Loren Weisman

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I do not disconnect because I disagree with someone on something, some view or some opinion. If I disconnect, it is because of how they chose to disagree.

– Loren Weisman

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I find it terrifying how so many people are prepared to spend so much on motivation and inspiration, yet spend so little on education and information.”

– Loren Weisman

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I might not want you to refer me and just because you brought some business to me, does not mean that I am required shift my morals or my message to refer you. That is how I approach referrals.

– Loren Weisman

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I see many more successes and wins from those working to be better over those trying to be the best. Remove the hype, the hate and the ego in your growth to truly grow to your potential and beyond. Stop subscribing to the idea that you have to be the best.

– Loren Weisman

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If someone is trying to sell you with only past credentials and older accolades without including present examples and up to date proof, you might be dealing with someone that is sharing expired information and does not have the up to date knowledge to help you.

– Loren Weisman

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If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

– Loren Weisman

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If you can vote many times for some content or award, where is the authenticity, honor and rewards in those results?”

– Loren Weisman

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If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.

– Loren Weisman

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In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger of an impact. In some cases, when you are too close to your branding, messaging, marketing and your content, you may not be able to see the full picture or for that matter, the picture others are seeing. Consider looking at how you are being perceived over focusing only on the intention of how you want to be seen.

– Loren Weisman

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In painting a palette with a wide array of information, before painting the picture of your brand... it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.

– Loren Weisman

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In the end, authoritative pricing with a stewarding approach considers every business not as a template but strictly as an individual business.”

– Loren Weisman

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In the end, since it has become easier than ever to make anything popular and appear to be more than it truly is, the time you take to prove and research that popularity may help you avoid mistakes and missteps while keeping you from being fooled by the fools.

– Loren Weisman

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Instead of claiming to be the answer, consider stating that you may be an answer.

– Loren Weisman

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Is it for a private diary or is it for public distribution? Take the time and apply your patience, discernment and wisdom before posting anything. What might seem right in the moment, could end up be very wrong in the long run. Pause before you post.

– Loren Weisman

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Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.

– Loren Weisman

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Is the online promotion that they post & share...the only thing professional about them? Consider looking beyond the advertising to see if there is substance, experience and authority to match the marketing claims.

– Loren Weisman

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Is your brand messaging telling a story or is it telling your story.

– Loren Weisman

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Is your messaging, marketing and methodology both moral and transparent?

– Loren Weisman

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It is ironic how those so hungry for an honest opinion are so quickly offended by that honesty. If you are not ready to hear the bad with the good, do not ask.

– Loren Weisman

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It is not your fans or your customers’ job to market you. Stop treating them like it is.

– Loren Weisman

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It seems we have come to a time that when many are presented with objective truth and substantiated facts regarding anything that offends them or makes them uncomfortable; they find it easier to deny, ignore or disregard what is true for what they want or need the truth to be.

– Loren Weisman

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Jeffs Bagel Run bagels taste like the definition of what a bagel meant to me growing up.”

– Loren Weisman

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Just because it is legal to do, it does not make it an ethical, honorable, moral or professional choice.

– Loren Weisman

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Just because they came through an experience, doesn’t mean they have the experience or ability to help someone else.

– Loren Weisman

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Just because you have not been caught for doing it yet, does not make what you are doing legal.

– Loren Weisman

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Just because you have not been questioned, caught, or fined for it yet, does not mean that what you are doing is acceptable or ethical or legal.

– Loren Weisman

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Keep an eye out for the healpreneurs that may have healed themselves, but perhaps are not ready, equipped or experienced enough to help others heal; much less charge for it.

– Loren Weisman

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Maintain your reputation by referring only those that you would stake your reputation on.

– Loren Weisman

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Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.

– Loren Weisman

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Mix in consideration with your determination in the conversations or emails you start or send during the solicitation.

– Loren Weisman

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Mostly authentic is impossible. You are authentic or you are not.

– Loren Weisman

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My PEMF Experience with Bemer has helped me with the reduction of physical pain, an increased creative endurance and a renewed awareness and connection to the needs of my mind and body”

– Loren Weisman

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No one has a right to tell you what you want, what you need, or what you must have. So why let them?

– Loren Weisman

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Nourish your audience with authentic content that highlights your authority instead of feeding them cheap click bait.

– Loren Weisman

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Online motivation and inspiration with little information or authentic and authoritative direction seems to be on the same level as the addiction to online porn.

– Loren Weisman

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Perceptions, comparisons, compliance and connotations of the messaging and optics of a brand can matter a great deal. Take the time to choose a sound foundation for the name, the content and the tone wisely for a secure and stable performance.

– Loren Weisman

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Playing the blame game is stupid and childish. Even if it is someone else’s fault, the blame game is wasted time, effort, and energy that takes you somewhere that is not going to get you anywhere.

– Loren Weisman

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Premature promotion and distribution before professional protection and organization can lead to loss of control, ownership and profits. Create the sound foundation before you start building the floors above it.

– Loren Weisman

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Profit at the expense of no one.

– Loren Weisman

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Publishing a book does not make you and authority or an expert. Authorship does not equal authority.

– Loren Weisman

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Refer and review like your reputation depends on it and is attached to it.

– Loren Weisman

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Social media is not toxic. Social media sites are not toxic. It might just be that you've allowed the toxic people you follow on social media to make it toxic for you. There is no rule, no law or no condition on any of these sites that says you must continue to follow or stay connected with someone you don't want to on social media. Unfollow, disconnect and block if need be and as often as you like.”

– Loren Weisman

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Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.

– Loren Weisman

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Stay Calm, Stay Covered, Stay Considerate, Stay Cautious & Stay Caffeinated.

– Loren Weisman

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Staying with statements that are still assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views.

– Loren Weisman

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Stop drowning your dreams by jumping into waters that you are unable to swim in.

– Loren Weisman

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Stop settling for, subscribing to and becoming enticed by stupid. I believe most are smarter than that. Yet many allow themselves to continually get sucked into it.”

– Loren Weisman

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Stop spending money to be nominated for worthless awards with no substance and no worth to your career. If you have to spend money to be nominated for an award and then spend the time to push all your friends and fans to vote for you to win that award, it is not worth it and it is not going to help you in anyway whatsoever in the long run.

– Loren Weisman

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Stop treating people like numbers. Is your only goal to attract numbers for popularity or attract people for engagement? Engage to grow your connections, not just to grow your numbers.

– Loren Weisman

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Take the time to focus on what you authored to showcase your authority over just bragging about being an author to build your popularity and engagement.

– Loren Weisman

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The Cream Does NOT Always Rise To The Top! There is a serious misconception, misconnection and mistake in this idea of thinking

– Loren Weisman

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The details from a clear strategic services agreement ensure for the most sound, solid and honorable working relationship and between all parties.

– Loren Weisman

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The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.

– Loren Weisman

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The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet.

– Loren Weisman

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The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet.”

– Loren Weisman

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The more you engage and connect, the more engagement and connections you will have.

– Loren Weisman

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The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.

– Loren Weisman

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The people who blame everything and every body else for their lack of success, tended to continue to have a lack of success. Your Proactive, problem solving minded, assertive and responsible approach is going to carry you much further than whining, blaming, pointing fingers and justifying your failures.

– Loren Weisman

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The people who blame everything and every body else for their lack of success, tended to continue to have a lack of success. Your Proactive, problem solving minded, assertive and responsible approach is going to carry you much further than whining, blaming, pointing fingers and justifying your failures.

– Loren Weisman

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This is an industry to not only look at, but become a part of for the future, right now in the present. It can create wealth, amplify health and help to save, sustain and grow economies while reducing our footprint. With the farm bill making it legal, again; it’s time to return to hemp.

– Loren Weisman

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Through my messaging, ideas, beliefs, faith, experiences and present conclusions...I look to share content that represents my integrity, authenticity and authority in a stewarding approach while asking for nothing in return.

– Loren Weisman

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To me, artificial Intelligence like ChatGPT used by those with wisdom, knowledge and experience can authentically enhance the distribution of intelligence and information in a positive way. Though when used by deceptive, unexperienced and greedy fools... it can be a dangerous tool.

– Loren Weisman

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Truth is not flexible. If they have to stretch, bend or hide the truth in order to get that connection or sale; they might not the best person to connect with or buy from.

– Loren Weisman

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Try holding yourself accountable to yourself. If you had to give yourself a daily, weekly, or monthly report, would you be proud to talk about what you had done, or would you need to be prettying up things, bullshitting, or lying to keep your job?

– Loren Weisman

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Using brand licensed content is not stealing but it is plagiarism.

– Loren Weisman

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Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong.

– Loren Weisman

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Watch out for the 1x expert. They had 1 successful experience… but now claim to have the expertise, answers and ability to help everyone else become successful. This can be a dangerous path to go down and a dangerous person to work with. While their intentions might be true, their experience and expertise is limited.

– Loren Weisman

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Watch out for those business coaches that learned a little about something, then in arrogance and pride, claim to know a lot about everything.

– Loren Weisman

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We appear to be in an up swing trend of artificial intelligence creating artificial experts.

– Loren Weisman

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We believe how you plant, where you plant and who you plant with are crucial elements to reaping the best fruits and results at harvest for any business

– Loren Weisman

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We have more coaches on the sidelines than we have players on the field.

– Loren Weisman

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When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.

– Loren Weisman

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When you treat your business or dream like a living, breathing baby… You’ll make better decisions and wiser choices. Stop, shortcutting, second guessing and buying into the unproven hype. Your dreams deserve more.

– Loren Weisman

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Where is the authority and authenticity in plagiarizing somebody else's authority and authenticity?

– Loren Weisman

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Who or what are you sacrificing in order to achieve success? Success at the expense of others can be easy. Can you conduct your business without lying, hiding or harming others?

– Loren Weisman

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Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.

– Loren Weisman

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You are better, so be better. Be kinder and be bigger, instead of adding to and authoring more words of hate online. Message, market and respond in love. Consider staying away from messaging, marketing and responding in fear.

– Loren Weisman

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Your mistakes are not learning experiences if you are not learning from them.

– Loren Weisman

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Your mistakes aren’t learning experiences…if you aren’t learning from them.

– Loren Weisman

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Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.

– Loren Weisman

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Your volume speaks volumes. Be aware of your dynamics, your tones as well as the loudness and softness of your voice on the phone and in person.

– Loren Weisman

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