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It's definitely been a part of our strategy from the beginning, because it has been 10 years since the last live-action 'Star Wars' movie in theaters, as a result, we know there are going to be a lot of new audiences that are going to be seeing 'Star Wars' in the theater for the first time. Part of the strategy was to really engage, or re-engage, 'Star Wars' fans into that excitement of the film (through the video game).
Found on CNN 9 years ago
They were able to take a lot of photos and use those as actual reference as the most authentic representation of those props, whether for weapons or for a planet, we really opened up all of our archives, not only reference from the original films but just a lot of material that we have here available to them.
Found on CNN 9 years ago
This is the deepest we've every opened up our archives to any partner.
Found on CNN 9 years ago
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