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It's definitely been a part of our strategy from the beginning, because it has been 10 years since the last live-action 'Star Wars' movie in theaters, as a result, we know there are going to be a lot of new audiences that are going to be seeing 'Star Wars' in the theater for the first time. Part of the strategy was to really engage, or re-engage, 'Star Wars' fans into that excitement of the film (through the video game).