Rainbow Brite

Rainbow Brite, also known in Japan as Magical Girl Rainbow Brite (?????????????, Mah? Sh?jo Reinb? Buraito), is a media franchise by Hallmark Cards, introduced in 1983. The animated television series of the same name first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, Rainbow Brite and the Star Stealer, was released by Warner Bros. in 1985. The franchise was rebooted in 1996, 2003, 2009, and then again in 2014 through Hallmark's online on-demand streaming video service, Feeln. A line of new merchandise sold only by Hallmark online and in its shops debuted in 2015.