The Rise & Fall of ECW2004

Taz:
When Paul Heyman came into ECW, Todd Gordon was the owner of ECW. At the time, it was called Eastern Championship Wrestling. And Eddie Gilbert was the booker there, uh... matchmaker.

Paul Heyman:
Todd and Eddie had a bad falling out. And Todd turned to me because I was Eddie's closest confidante, and said "What do I do here?". And he had a big show coming up, at the bingo hall, which was dubbed the ECW Arena. I thought that the business, the industry, the presentation needed to change in the same way music had changed. Because music was all about Poison and M?tley Cr?e and Winger and all these hair bands, and then along came Nirvana and *BAM*! The whole industry changed. So in the same way, I thought wrestling needed to change, in that wrestling had become the equivalent of hair bands, and we needed wrestling's version of Nirvana to come along and just shake everything up. And Todd gave me his blessing. "Come on in, take over the show, and do what you have to do."