WWE: Greatest Stars of the '90s2009

James E. Cornette:
[about Steve Austin's "Austin 3:16" promo] King of the Ring was the whole Steve Austin story. The very next night, we go to RAW, and there are hundreds and hundreds and hundreds of "Austin 3:16" signs all over the building. When we saw those signs, I said right then, I said "Steve Austin is gonna be a big deal." There was no way to tell *how* big he was gonna be, but we knew he was gonna be a big deal.