Hancock2008

Ray:
We at Embrey Publicity would like to offer you the AllHeart symbol. Now you would be among a very select group of corporate giants to bear this logo on your product. And what this would say to the public is that your company, Pharmatopsis, had made a radical contribution to helping our world. And here is all you'd have to do to qualify: Your new TB drug, micadin, we would like you to give that product away, for free.

Businessman:
Did you say free?

Ray:
I did - only to those who really need it. Only to those who without it would otherwise die.

Businessman:
Alright. As a concept "free" is kind of up there with "lethal side effects-"

Businessman 2:
"Mandatory product recall."

Businessman:
"Get indicted, going to jail -"

Businessman 2:
"Get out, work at IHOP the rest of your career-"

Ray:
Understandable reactions - a radical concept - but it is the brand that represents a fairer and better world. The brand that everyone is talking about. ...Anyway - we can save the world. Someone's just got to go first. What do you say?

CEO:
Are you a crackpot?