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Ray: We at Embrey Publicity would like to offer you the AllHeart symbol. Now you would be among a very select group of corporate giants to bear this logo on your product. And what this would say to the public is that your company, Pharmatopsis, had made a radical contribution to helping our world. And here is all you'd have to do to qualify: Your new TB drug, micadin, we would like you to give that product away, for free.Businessman: Did you say free?Ray: I did - only to those who really need it. Only to those who without it would otherwise die.Businessman: Alright. As a concept "free" is kind of up there with "lethal side effects-"Businessman 2: "Mandatory product recall."Businessman: "Get indicted, going to jail -"Businessman 2: "Get out, work at IHOP the rest of your career-"Ray: Understandable reactions - a radical concept - but it is the brand that represents a fairer and better world. The brand that everyone is talking about. ...Anyway - we can save the world. Someone's just got to go first. What do you say?CEO: Are you a crackpot?

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