A Face in the Crowd1957

General Haynesworth:
Rhodes, I want you to get to know people like that. I'd like to sort of take you under my wing and educate you.

Lonesome Rhodes:
Heh. Shucks, General, I'm just a country boy.

General Haynesworth:
Young man, never forget Will Rogers. He was just a gum-chewing, rope-twirling cowboy. But he got to where he was telling off presidents and kings.

Joey DePalma:
General, my thinking is the second section of the same train.

General Haynesworth:
I've always gone in for long-range planning. Right now, Lonesome is merely popular. Oh, very popular. But Lonesome Rhodes could be made into an influence, a wielder of opinion. An institution positively sacred to this country, like the Washington Monument. I suspect your idealistic young lady disagrees with me. But my study of history has convinced me that in every strong and healthy society from the Egyptians on, the mass had to be guided with a strong hand by a responsible elite. Let us not forget that in TV, we have the greatest instrument for mass persuasion in the history of the world.