In Plain Sight2008

Marshall Mann:
As I was saying, imagery and metaphor have been used to sell projects forever.

Mary Shannon:
Please, Jesus, take me now.

Marshall Mann:
Take the Ford Mustang, for instance. It's named for a powerful and agile animal, qualities we also seek in an automobile. It's called transference.

Mary Shannon:
Okay, what about my Probe? Exactly what image is that supposed to transfer? Because all I'm getting is a paper dress, metal stirrups, and legs akimbo. Exactly what was the thought process behind that marketing coup? 'Say, Bob, what's a metaphor for an invasive, somewhat humiliating procedure, because we really need something to compete with the Chevy Speculum.'