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Marshall Mann: As I was saying, imagery and metaphor have been used to sell projects forever.Mary Shannon: Please, Jesus, take me now.Marshall Mann: Take the Ford Mustang, for instance. It's named for a powerful and agile animal, qualities we also seek in an automobile. It's called transference.Mary Shannon: Okay, what about my Probe? Exactly what image is that supposed to transfer? Because all I'm getting is a paper dress, metal stirrups, and legs akimbo. Exactly what was the thought process behind that marketing coup? 'Say, Bob, what's a metaphor for an invasive, somewhat humiliating procedure, because we really need something to compete with the Chevy Speculum.'

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    Quiz

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    In which movie does this quote appear: "I don't like violence, Tom. I'm a businessman; blood is a big expense"?
    A Rush Hour
    B Blade
    C Ocean's Eleven
    D The Godfather