Mad Men2007

Don Draper:
In the interest of time, you want to demolish Penn Station and New York hates it.

Edgar Raffit:
Not all of New York - A vocal minority.

Don Draper:
Can they stop it?

Edgar Raffit:
Well, I think all the hubbub is making it unpleasant for...

Don Draper:
[interrupts] But they can't stop it, can they?

Edgar Raffit:
Why do you people insist on making us sound like villains?

Don Draper:
Your concern over public opinion shows a guilty conscience. What good is that serving you if what is to be done is already under way?

Edgar Raffit:
So let's say I don't have a guilty conscience.

Don Draper:
Good. And let's also say that change is neither good nor bad, it simply is. It can be greeted with terror or joy, a tantrum that says "I want it the way it was," or a dance that says, Look, something new!"

Edgar Raffit:
Would you draw the line at 50 percent?

Don Draper:
I'm not drawing a line at all. P.R. people understand this, but they can never execute it. If you don't like what is being said, then change the conversation.

Edgar Raffit:
What is that conversation?

Don Draper:
I was in California. Everything is new, and it's clean. The people are filled with hope. New York City is in decay. But Madison Square Garden is the beginning of a new city on a hill.