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Don Draper: In the interest of time, you want to demolish Penn Station and New York hates it.Edgar Raffit: Not all of New York - A vocal minority.Don Draper: Can they stop it?Edgar Raffit: Well, I think all the hubbub is making it unpleasant for...Don Draper: [interrupts] But they can't stop it, can they?Edgar Raffit: Why do you people insist on making us sound like villains?Don Draper: Your concern over public opinion shows a guilty conscience. What good is that serving you if what is to be done is already under way?Edgar Raffit: So let's say I don't have a guilty conscience.Don Draper: Good. And let's also say that change is neither good nor bad, it simply is. It can be greeted with terror or joy, a tantrum that says "I want it the way it was," or a dance that says, Look, something new!"Edgar Raffit: Would you draw the line at 50 percent?Don Draper: I'm not drawing a line at all. P.R. people understand this, but they can never execute it. If you don't like what is being said, then change the conversation.Edgar Raffit: What is that conversation?Don Draper: I was in California. Everything is new, and it's clean. The people are filled with hope. New York City is in decay. But Madison Square Garden is the beginning of a new city on a hill.

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