Dr. Lawrence Erhardt: I'm telling you, Clay, it was brilliant. It sold millions. The "Paul is Dead" hoax was one of the greatest marketing schemes in history.Dr. Forrester: And the "Joel is Dead" campaign is the perfect way to pump some life into the video marketing arm of Mystery Science Theater.Dr. Lawrence Erhardt: It'll be the biggest marketing coup since Coke changed the formula! Let's review the cluesDr. Forrester: Yeah! Oh good, good. I was watching this tape earlier and I picked out some things. Here, look at this. See... SAT I. Good, now Saturday the 1st, the first day he died.Dr. Lawrence Erhardt: Brilliant!Dr. Lawrence Erhardt: Absolutely. Alright. Okay next, look: Next Sunday AD. AD, After Death. He died on Saturday the 1st, Sunday the 2nd was the funeral.Dr. Forrester: Okay. Now, now here in the lyric, in the soundtrack, it says there was a guy named Joel. Not is, was.Dr. Lawrence Erhardt: Well done.Dr. Forrester: Thank you.Dr. Lawrence Erhardt: Very nice, very nice. Okay, here's my final one. Okay, look in the opening segment here. He has really long hair. Nowhere else on the show does he have that kind of hair.Dr. Forrester: Yeah.Dr. Lawrence Erhardt: You know what they say, hair keeps growing after death. So with Peter Torque, too. Peter Torque, he looks like Peter Torque. Peter Torque has long hair, The Monkees are kinda dead.Dr. Forrester: Uh, yeah... Yeah. Well, umm... Umm, no.Dr. Lawrence Erhardt: You know what I'm getting at? They're gonna love it.Dr. Forrester: Uh, I'm not buying that. I think that's reaching a little bit, Larry.Dr. Lawrence Erhardt: Okay, alright. It's for money. There's money involved here.Dr. Forrester: Oh yeah, I understand. I think it's a good idea. Uh, oh. Here's one. I took the liberty of uh, retouching the cover of the Abbey Road album and uh, you can see I put Joel's head where Paul is, you know the whole barefoot cigarette thing.Dr. Lawrence Erhardt: This is beautiful!Dr. Forrester: Yup. Yeah, well.Dr. Forrester: Well, thank you. I used to uh, do retouching work for The Enquirer.Dr. Lawrence Erhardt: Let's see what weasely's... Let's see what Joel... Joel! What do you think, pal?Joel: Well, it'll probably work, but don't you think it'll make you feel bad inside?Dr. Forrester: Feel bad inside? We always feel bad inside!Dr. Lawrence Erhardt: We just write it off as gas.Dr. Forrester: Yeah besides, we need to raise $20 million for our new theme park, Six Flags Over 10 to the 12th Power.