Donna Moss: What's take out the trash day?Josh Lyman: Friday.Donna Moss: I mean, what is it?Josh Lyman: Any stories we have to give the press that we're not wild about, we give all in a lump on Friday.Donna Moss: Why do you do it in a lump?Josh Lyman: Instead of one at a time?Donna Moss: I'd think you'd want to spread them out.Josh Lyman: They've got X column inches to fill, right? They're going to fill them no matter what.Donna Moss: Yes.Donna Moss: So if we give them one story, that story's X column inches.Josh Lyman: And if we give them five stories...Josh Lyman: They're a fifth the size.Donna Moss: Why do you do it on Friday?Josh Lyman: Because no one reads the paper on Saturday.Donna Moss: You guys are real populists, aren't you?
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