The West Wing1999

Donna Moss:
What's take out the trash day?

Josh Lyman:
Friday.

Donna Moss:
I mean, what is it?

Josh Lyman:
Any stories we have to give the press that we're not wild about, we give all in a lump on Friday.

Donna Moss:
Why do you do it in a lump?

Josh Lyman:
Instead of one at a time?

Donna Moss:
I'd think you'd want to spread them out.

Josh Lyman:
They've got X column inches to fill, right? They're going to fill them no matter what.

Donna Moss:
Yes.

Donna Moss:
So if we give them one story, that story's X column inches.

Josh Lyman:
And if we give them five stories...

Josh Lyman:
They're a fifth the size.

Donna Moss:
Why do you do it on Friday?

Josh Lyman:
Because no one reads the paper on Saturday.

Donna Moss:
You guys are real populists, aren't you?