Better Call Saul, Season 1

[During a salon visit, Kim hands Jimmy a cease-and-desist from HHM due to his billboard]

Jimmy:
How pissed was he?

Kim:
Well, his head didn't actually explode, but y'know, pretty damn pissed. Like, "this won't end well for you" pissed.

Jimmy:
Yeah. How 'bout that?

Kim:
Jimmy. This is serious.

Jimmy:
I know.

Kim:
Do you? I mean, what the hell is with that billboard? I know you have a problem with Hamlin, but I–I just don't get your angle here. Aren't you trying to build your own law practice? Instead, you're spending God knows how much money turning yourself into a little Hamlin clone. I mean, why are you making this personal?

Jimmy:
It's not personal.

Kim:
It is so personal. It is completely and totally personal.

Jimmy:
No, no, no, it's not, nope.

Kim:
Yes! Yes, it—Stop trying to pretend.

Jimmy:
I can advertise, can't I? What, do I have to clear everything past the great Howard?

Kim:
Yes, you can advertise, Jimmy. All you want. That billboard is not advertising, that is a declaration of war.

Jimmy:
"Declaration of war?"

Kim:
It's right at Hamlin's exit! You know he drives by it everyday!

Jimmy:
It's business. I'm building a brand.

Kim:
You're ripping off a brand. There is nothing original in that ad. It certainly doesn't represent Jimmy McGill.

Jimmy:
Hey. Alright, now he fired the first shot. Okay? Trying to keep me from using my name? My own name, Kim?

Kim:
I get that... but this? You're better that this.

Jimmy:
I'm better than this?

Kim:
Yes.

Jimmy:
I'm better than this?! I'M BE—?

Kim:
You are!

Jimmy:
Well, you're better than that schmuck, Hamlin!

Kim:
Oh, come on, Jimmy...

Jimmy:
You could work anywhere! You could be somewhere they appreciate you. You know? Where they see how valuable you are. Where, I dunno, maybe they care about you?! [pause] Forget it, okay? If Hamlin wants to come after me, he knows where I am. I'll be ready, guns blazing.