Better Call Saul, Season 1

[Jimmy notices his billboard story in Chuck's house]

Jimmy:
You think this is the return of Slippin' Jimmy, but it's not.

Chuck:
[indulgingly] Alright.

Jimmy:
You think the billboard thing was unethical, but it was promotion. It was advertising, that's all.

Chuck:
Which wasn't even allowed until five Supreme Court justices went completely bonkers in Bates v. State Bar of Arizona.

Jimmy:
A-ha!

Chuck:
But in any event, it's legal. If you wanna advertise, that's your business.

Jimmy:
Business being the operative word there, Chuck! Because I have gotten business off of this. Legit business, wills, trusts... I'm kind of starting to specialize in elder law.

Chuck:
Elder law?

Jimmy:
Yeah, the things the elderly have to deal with, I mean. You know, relatives coming after their savings, telemarketers, reverse-mortgage scams; I mean, getting old sucks! Seniors need someone on their side, so... you're looking at him.

Chuck:
Oh, that sounds... promising... but it has nothing to do with my condition.

Jimmy:
Chuck, listen. I'm gonna make you a promise right now, okay?

Chuck:
No, not necessary, not requested.

Jimmy:
Okay, the billboard was a one-time thing. I–I'm a good lawyer, I just needed some razzmatazz, you know? To get the ball rolling, some showmanship. That's all it was, it's done now, it's over.

Chuck:
Alright.

Jimmy:
From here on out, I'm gonna play by the rules.

Chuck:
As any lawyer should.

Jimmy:
Exactly! There are clients out there who need me, and I'm gonna give them the best representation I know how to provide. I'm on the up-and-up, okay? I will be good; Slippin' Jimmy, he's back in Cicero, dead and buried.

Chuck:
...Okay. We'll see.