Jeeves and Wooster, Season 4

Sir Roderick Glossop:
The Glossop method is based on the patient being given an excess of whatever it is he most desires — as it may be alcohol or the companionship of the opposite sex or, as in Lord Bittlesham's case, food. The patient will eventually revolt at the sheer immoderation of it and voluntarily deny himself.

Bertie Wooster:
Ah, sort of get it out of his system.

Sir Roderick Glossop:
Precisely.

Bertie Wooster:
Is it successful?

Sir Roderick Glossop:
It's theoretically impeccable, Bertie, and extremely popular.

Bertie Wooster:
Yes, yes, I should think it would be.