Studio 60 on the Sunset Strip

[Stuck on the roof with Danny, Jordan can't understand why he's so upset about Harriet's premature "funny voice" promo.]

Jordan:
It's not the end of the world!

Danny:
No, it's not. But it's a continuation of the one-sheet world.

Jordan:
What's a one-sheet world?

Danny:
You know, a movie poster, a one-sheet. "I think we'll do the Green Lantern — I can see the one-sheet now. Don't worry that we don't have a story — we're gonna make all our money before word-of-mouth can kill us, anyway." We elect Presidents the same way. "He's got a big name, he'll raise money, he'll get the nomination! We'll teach him how to be President later!"