The IT Crowd, Series 1

TV Advert Narrator:
[Voicing an Emergency Services advert] Has this ever happened to you? [The old woman on the advert twists her ankle and falls down stairs, gets up and falls down second flight of stairs before picking up her phone and trying to dial 999] From today, dialing 999 won't get you the Emergency Services, and that's not the only thing that's changing! [upbeat music starts, followed by close-ups and shots of new emergency vehicles and team] Nicer ambulances, faster response times and better-looking drivers mean they're not just the Emergency Services, they're your Emergency Services. So, remember the new number! :[upbeat voice singing to jingle] 0118 999! 88199, 9119 725! [short pause] 3! That's [number is repeated in similar style whilst the old woman dials the number and waits]

Old Woman:
Hello? I've had a bit of a tumble.

Moss:
[watching the ad] Well that's easy to remember. [singing in a similar style to the advert] 0118 999 88199 9119 725! [pauses] 3!

Roy:
[listening to Moss, speaking with his mouth full] I don't see how they couldn't just keep it as it was. How hard is it to remember 911?

Moss:
You mean 999-

Roy:
Yes, yes, I mean 999! Yeah, I know.

Moss:
That's the American one, you burk!