SpongeBob SquarePants, Season Four

Plankton:
Well, I'm in the food service, I'm a bit of a restauranteur. I'm the owner of the Chum Bucket.

Mrs. Krabs:
Never heard of it.

Plankton:
[looks shocked] It's across the street.

Mrs. Krabs:
Doesn't ring a bell.

Plankton:
[holds up a telephone directory] It's on the back of the phone book. Come on, I paid a lot of money for that ad! Never mind, never mind. So, tell me about you.