The Vicar of Dibley, Season 1

Alice:
You know that stuff that they're selling now at the local shop?

Geraldine:
Which stuff?

Alice:
I Can't Believe It's Not Butter.

Geraldine:
Oh, yeah.

Alice:
Well, you know, I can't believe it's not butter.

Geraldine:
Yeah, well, I believe that is the idea, yeah.

Alice:
Then yesterday I went to Kirkenden and I bought this other stuff, like a sort of home brand, you know.

Geraldine:
Yes?

Alice:
And, you know, I can't believe it's not I Can't Believe It's Not Butter.

Geraldine:
Mmmm?

[pause]

Geraldine:
I'm losing you now.

Alice:
Oh, right. Well, you know I Can't Believe It's Not Butter?

Geraldine:
Yeah, yeah, yeah, you think it is butter.

Alice:
No, no. I mean, you know the stuff that I can't believe is not butter is called I Can't Believe It's Not Butter?

Geraldine:
Probably, yeah, yeah.

Alice:
Well, I can't believe the stuff that is not I Can't Believe It's Not Butter is not I Can't Believe It's Not Butter. And I can't believe that both I Can't Believe It's Not Butter and the stuff that I can't believe is not I Can't Believe It's Not Butter are both, in fact, not butter. And I believe... they both might be butter... in a cunning disguise. And, in fact, there's a lot more butter around than we all thought there was.

Geraldine:
Yeah. You see, I don't know what you're talking about, but I'm sure God does and is intrigued by the whole thing.