The Big Bang Theory, Season 3

Sheldon:
Attention all bowlers! I've taken the liberty of having these made for our rematch! [holds up a bowling shirt that reads "Wesley Crushers"]

Penny:
The Wesley Crushers?

Sheldon:
No, not the Wesley Crushers, the Wesley Crushers.

Penny:
I don't get it.

Leonard:
Wesley Crusher was Wil Wheaton's character on Star Trek.

Penny:
Still don't get it.

Sheldon:
It's a blindingly clever play on words. By appropriating his character's name and adding the S, we imply that we will be the crushers of Wesley.

Penny:
Okay, I'm sorry honey, but the "Wesley Crushers" sounds like a bunch of people who like Wesley Crusher.

Sheldon:
No! Again, it's not the Wesley Crushers, it's the Wesley Crushers.

Howard:
If you wanted to mean you're crushing Wesley, it'd be the Wesley Crushers.

Sheldon:
Do you people even hear yourselves? It's not the Wesley Crushers, it's not the Wesley Crushers, it's the Wesley Crushers!

Wil Wheaton:
[enters with his bowling team] Hey, look! They named their team after me!