MaximBehar's Quotes

Here's the list of quotes submitted by MaximBehar — There are currently 68 quotes total — keep up the great work!

One of the things which has been and is going to be of key importance before, during, and after the pandemic is total transparency. Thanks to total transparency, business, and life itself, is becoming more ethical, better organized, and make more sense. – Maxim Behar Famous Quote	added 3 years ago
We can’t just say, “This pen is great, and consumers should buy it!” We ought to wrap up this message and create not only a convincing, but an interesting story around it. Here I am, improvising on the spot: A lady dropped her pen in the street, it was raining heavily, and a gentleman picked it up and said, “May I have your number?” – Maxim Behar Famous Quote	added 4 years ago
PR is not an elitist industry. Rather, it is an industry for the people it is supposed to reach. If it needs to reach a working class demographic, then PR experts would have to speak their language and know how to speak to them in the most effective manner. – Maxim Behar Famous Quote	added 4 years ago
Political marketing and PR could be described as elitist to some extent, although again, you have to express and verbalize your messages in the language of the people who are nor part of this elite. – Maxim Behar Famous Quote	added 4 years ago
When it comes to social media, a PR professional needs to be literally all over the place and on top of everything. Public relations was never truly an elitist industry, and today it is less so than ever. – Maxim Behar Famous Quote	added 4 years ago
At first glance, total transparency, fast communication, and the unrestricted use of media presuppose a fertile ground for manipulation, which may be one reason the world is becoming so cautious. But transparency doesn`t have that much to do directly and specifically with manipulation. – Maxim Behar Famous Quote	added 4 years ago
Regardless of many people`s perceived need to be extracautious in this new age, the rise of transparency caused by the social media revolution is rapidly building a far better world. – Maxim Behar Famous Quote	added 4 years ago
The two main treats of the world of total transparency are its hyper-dynamics (because everything is shifting at a mind-blowing speed) and an immeasurably higher dose of ethics. – Maxim Behar Famous Quote	added 4 years ago
Brands are no longer the property of the companies, but of the consumers, and consumer power over brands is enormous. – Maxim Behar Famous Quote	added 4 years ago
Modern-day consumer awareness has reached such staggering levels that consumers get to know everything about a certain product and the corporation producing it. If consumers are not informed the same minute about any changes or alterations, they may never purchase your product again. – Maxim Behar Famous Quote	added 4 years ago
The tsunami of social media that has conquered global communications within a few years has swept away privacy, once predominant, and has laid the groundwork for a new world where everything is public - or is rapidly becoming so - and where everything is transparent - or is about to be. – Maxim Behar Famous Quote	added 4 years ago
Many of us in the PR business, however, feel the change in a very tangible way, because this industry now requires a whole other type of quality, a different way of focusing on things, a different language and way of expression, and an array of other tools, advance preparation being first and foremost. You just have to be hyperprepared for all kinds of situations. – Maxim Behar Famous Quote	added 4 years ago
My global PR revolution thesis will certainly not go down without criticism. The most severe criticism should be expected from the people who don`t know the PR industry. They might say, Revolution? What revolution? Facebook is just out there anyway! – Maxim Behar Famous Quote	added 4 years ago
One of the mightiest features of this revolution that I personally feel every single day is that back in the old days, we used to change over years. Today, we change within a matter of hours. – Maxim Behar Famous Quote	added 4 years ago
Knowing social media to the tiniest detail is an absolute must for every single PR expert - from the CEO of the large PR corporation to the regular assistant or intern who sits behind a desk and does something on behalf of a client. – Maxim Behar Famous Quote	added 4 years ago
To a great extent, the PR experts need to know the target consumer, their traits, media consumption habits, preferences, everything. – Maxim Behar Famous Quote	added 4 years ago
In my view, the image of the modern PR (human), homo PR-icus - that is the person who is nonstop plugged into social media - communicates and debates all the time and thinks creatively about how to reach the right people, the right target readers. – Maxim Behar Famous Quote	added 4 years ago
Today, we are right there with the social media and hold it in our hands. In my opinion, such change of ownership always means revolution, regardless of its direction. – Maxim Behar Famous Quote	added 4 years ago
We, the PR consultants, have in essence turned from consultants into decision-makers, because now decisions have to be made instantaneously. Just because of that one change, the PR business is totally different from what it used to be. – Maxim Behar Famous Quote	added 4 years ago
Many things will disappear from each of the three main communications industries so that a new industry can be born. I don`t know what it will be called. It could be named social relations. – Maxim Behar Famous Quote	added 4 years ago
Nevertheless, even though our industries are at war at the moment, the merger of PR, advertising, and digital companies, as already noted, is absolutely inevitable, because clients need full-service communications consultancies. – Maxim Behar Famous Quote	added 4 years ago
Therefore, it makes no sense for advertising to even compete with PR, because advertising is not competitive anymore. PR`s edge clearly rests on creative and strategic services. – Maxim Behar Famous Quote	added 4 years ago
I have been aware of the undeclared war between PR and advertising ever since I entered this industry more than twenty years ago. – Maxim Behar Famous Quote	added 4 years ago
Perhaps the spreading of fake news shouldn`t be criminalized as a felony, but it must be penalized in some way, and there should at least be court trials for that. – Maxim Behar Famous Quote	added 4 years ago

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