Better Call Saul, Season 3

[Jimmy plays a videotape of his first commercial using the Saul Goodman moniker]

Jimmy [in ad]:
What's that I see? Albuquerque's next TV star? It's you, small business owner! Struggling to make it in today's fast-paced economy? Thought television advertising was too expensive for you? Well you better think again! You can't afford not to be on TV! Look at you, you're a triple threat: great services, great products, and most of all, that face! You're a star! Wrap it all up in your natural charisma, and bam—you belong on TV! Better watch out for autograph hounds and paparazzi! And it gets better! I can have you on the air tomorrow! Yeah, you heard me right! Tomorrow! Better get ready to be famous, Albuquerque! I can make you a TV star for a price you can afford! Call me, Saul Goodman! The world needs to know about you and your business! Call me now!

[Jimmy and Kim finish watching the video of the "Saul Goodman Productions" commercial. Kim is taken aback.]

Jimmy:
The guy at the station said he's never seen so many star wipes in a row. It's never been done.

Kim:
"Saul Goodman."

Jimmy:
Yeah. It's like, "S'all good, man."

Kim:
That guy has a lot of energy.

Jimmy:
Nah. It's just a name.

Kim:
[beat] ...Huh.