South Park, Season 18

Minister of Mobile Gaming:
And so in conclusion, the successful premium game is based on five principles: Entice the player with a simple game loop, use lots of flashing cashings and compliments to make the player feel good about themselves, train the players to spend your fake currency, offer the player a way to spend real currency for your fake currency...

Prince of Canada:
So they'll forget they're spending money.

Minister of Mobile Gaming:
...and make the game about waiting. But let the player pay not to wait. It's a surefire way to make lots of money.

Phillip:
We understand micropaying, but can't the game hidden inside the charade just at least be fun?

Minister of Mobile Gaming:
No no! It has to be just barely fun. If the game were too fun, then there would be no reason to micropay in order to make it more fun.