South Park, Season 23

[Randy pulls up at Burger King and goes inside]

Rick:
Welcome to Burger King. Can I take your order?

Randy:
Uh, hi, can I get, um, large onion rings... the big Coke Zero and, um... What's an Impossible Burger?

Rick:
It's a plant-based burger, sir.

Randy:
Plant-based? You mean, it's not like a cow?

Rick:
No, sir. It's completely vegan, but it's engineered to replicate the taste and texture of beef.

Randy:
Hoh. Okay, I'll try it. [hands his debit card to Rick as he turns it through and hands it back to him, hands him the receipt and the burger; takes a bite of it] Hey. This tastes like shit. You guys make money off of this?

Rick:
They're very popular, sir. A lot of people care about the environment and sustainability.

Randy:
Aw that, that's amazing. I mean, this seriously tastes like dog shit, and you get people to buy it? [gets an idea] Wait a minute... Plant-based... Plant... basd... Plant-based. Oh my God.